Topics: Sustainable Operations, Retail Operations, Behavioral Operations Management, Operations-Marketing Interface.
Methods: Randomized Controlled Trials, Applied Econometrics and Causal Inference, Mediation, Moderation, and Conditional Process Analysis, Latent Variable Models.
Abdulla, H., Abbey, J.D., Atalay, A.S., Meloy, M.G. Show, don't tell: Education and physical exposure effects in remanufactured product markets. Journal of Operations Management.
We study the effectiveness of two theoretically and practically relevant interventions designed to increase familiarity with and thereby stimulate the appeal of and willingness to pay (WTP) for remanufactured (refurbished) consumer products that are often found repulsive by consumers: 1) educating consumers about the remanufacturing process, 2) providing physical exposure to remanufactured products. We find that education does not cause an increase in the appeal of and WTP for remanufactured consumer products. Providing physical exposure to remanufactured products, relative to text and text-plus picture or video modalities, significantly increases both the appeal and WTP as a result of increasing perceived quality and decreasing disgust. Sellers can benefit from marketing remanufactured consumer products through physical channels (i.e., brick-and-mortar, outlet, showroom stores) as opposed to solely through online channels, which is the common practice among many sellers.
Abdulla, H., Abbey, J.D., Ketzenberg, M. How consumers value retailer's return policy leniency levers: An empirical investigation. Production and Operations Management. 2022, 31(4).
Oliva, R., Abdulla, H., Gonçalves, P. Do managers overreact when in backlog? Evidence of scope neglect from a supply chain experiment. Manufacturing & Service Operations Management. 2022, 24(4).
Included into MSOM Virtual Special Issue: The Impact of Operations in the COVID-19 Pandemic
Abdulla, H., Ketzenberg, M., Abbey, J.D. Taking stock of consumer returns: A review and classification of the literature. Journal of Operations Management. 2019, 65(6).
Received Honorable Mention at JOM 2020 Jack Meredith Best Paper Award
Han Kyul Oh, Huseyn Abdulla, Rogelio Oliva. Return of the behavioral newsvendor: A Study of consumer return policy decisions.
Huseyn Abdulla, James D. Abbey, Michael Ketzenberg, Gregory R. Heim. The point of no return? Restrictive changes to long-established lenient return policies and consumer reactions to them.
Huseyn Abdulla, Seulchan Lee, Han Kyul Oh. Examining sustainability-as-a-service model in retail.